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New study reveals that women are already regular mobile internet surfers who want the high street in the palm of their hand.

miBuys survey highlights a strong appetite for retail promotions and shows that women are keen to explore new mobile phone services.

London, 5th May 2010

A new survey into women’s views on the mobile internet, mobile shopping and mobile marketing shows that women are already regular surfers with 85 percent going online almost every day. And its not just about on-the-go convenience as 94 percent of women are browsing the internet at home, usually during peak viewing hours and despite the widespread availability of more powerful internet devices.

Mobile phones clearly play a central role in the need to feel connected with 86 percent of women using social networking sites and 93 percent feeling that they would be lost without their mobile. These same users often do things on the spur of the moment and 74 percent “agree” or “strongly agree” that they treat themselves to things they don’t need.

The survey also confirmed that when it comes to spending everyone is on the look-out for a bargain and more than two thirds of women are now interested in receiving these discounts via their mobile phone. Demand is strongest for promotions on retail goods with 53 percent of women saying that these would interest them the most. A further 21 percent were looking for promotions on concerts and events; however “2-for-1” meals and free lattes fail to excite with only 16 percent of women choosing dining offers as a favourite.

Mark Bamber, CEO of miBuys commented: “This research sends a clear message to advertisers that women are already engaged and eager to explore new mobile services. It also supports our belief that mobile phones and devices can already play a significant role in connecting retail brands with their customers. It is perceived that women are only just embracing mobile services, but the truth is they're already well beyond this point and now want access to the entire high street through their phone".

Key findings include:

85% use the mobile internet almost daily
93% use the mobile internet while in their own homes
70% expect their mobile internet usage to increase in the future
84% have noticed mobile advertising
57% have clicked on mobile advertising
67% are interested in receiving mobile coupons/vouchers on their cell phone
93% are always on the look out for bargains
73% sometimes treat themselves to things they don't need
93% like being up-to-date with new technology

For further information download the full report from the link below.

» You can Download the full report for free here (right click & "save target as")

About the research

miBuys gathered data via short surveys within their North American shopping channels which are targeted toward 16-45 year old women. The results are based on responses to 50 key questions from 1600 participants with 100% of responses completed on a mobile device and submitted directly from mobile browser sessions.

About miBuys

miBuys works with publishers, retailers & agencies to deliver white-label mobile shopping channels that enable customers to find the latest product offers, discounts and coupons via any web-enabled mobile phone. We enable anyone to effortlessly launch their own promotional channels and engage a mobile audience – any time, any place, any device.

For more information please contact:

Jon Twigg, VP Sales and Partnerships, Tel: +44 (0)7802 254 804, jon@mibuys.com

Mark Bamber, miBuys CEO, Tel: +44 (0)7770 740 253, mark@mibuys.com

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